Facebook does not publish official numbers, but based on what shops running GCare and similar tools have seen, there is a cadence range that Facebook accepts for a real human account. Past that, Facebook starts reducing post reach, raising captchas, or in worse cases throttling actions for hours to days.
Where to start
If your shop has never run any automation, start with a 60-80 comments/hour ceiling for the first week. This matches the pace a real shop admin can sustain, and Facebook does not flag it.
After a stable week, raise it to 120/hour. After a month, you can push 200/hour during peaks (8-11am and 7-10pm local).
What to avoid
- Replying with the exact same line to 10 comments in a row. Facebook marks this as spam. Set multiple reply variants per rule; GCare picks randomly.
- Zero-second replies. Real humans need to read and type. Add a 2-5 second delay.
- Running 24/7. Set quiet hours (e.g., 12am-6am) to look human.
When to pause
If Facebook flags "unusual activity" or your replies become invisible to others (shadowban), pause for 24-48 hours immediately. Then halve the rate and resume.
The takeaway: slow and steady beats fast and broken. The goal is sustainable replies, not the highest count in one day.